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The Lucrative Business of Athletic Apparel Agreements

The Lucrative Business of Athletic Apparel Agreements »

Over the past decade, athletic apparel partnerships between intercollegiate athletic programs and athletic apparel providers have become increasingly lucrative. In 2015, several major National Collegiate Athletic Association (“NCAA”) Division I programs entered into lengthy agreements with athletic apparel companies. In the Power Five autonomy era looming in NCAA athletics, much remains to be seen regarding player compensation, and the potential impact it may have on endorsement agreements between universities and apparel providers. - Read more...